Global marketing system delivers worldwide information

Documentum, a division of EMC, provides enterprise content management (ECM) solutions that enable companies to unite teams, content and associated business processes. Documentum is the first and only vendor to offer a complete enterprise content management solution in one integrated platform. This includes best-of-breed document management, records management, Web content management, digital asset management, collaboration and compliance technologies, as well as business process automation.

As more and more firms realise an effective business strategy requires a comprehensive, scalable content management solution, Documentum continues to set the pace as the visionary and overall market leader in the enterprise content management market serving 2 500 companies worldwide.

Many of the largest companies in the world rely on Documentum. The company`s success with these business giants led to a strategic decision to make Documentum`s solutions available to smaller companies. This significant expansion of reach was dependent on a superior sales and marketing effort. The marketing organisation needed a better way to manage the influx of valuable lead and prospect information on a worldwide basis.

In a first move to streamline the process, Documentum initiated a project to provide a centralised datamart as a robust repository for the invaluable store of leads and contacts. But what about access, input and organisation? Without fast, accurate universal access, the trouble spots were predictable:

* Delayed lead distribution. Without a way to distribute a "hot" lead to the proper office, sales representatives could not respond in a timely manner.
* Awkward lead input. With active marketing in 30 worldwide locations and hundreds of salespeople, time and logistics become enemies of efficiency and the quality of the lead is compromised.
* Lost sales opportunities. Without a way to "drill down" to details sales teams end up chasing ghosts or missing opportunities that have already begun sales cycles.
* Squandered marketing money. Without a way to "manage" the fruits of the marketing labour and capitalise with successful sales, many thousands are lost.

Unify proposed the development of an application - an Executive Dashboard - for lead upload, lead list creation, e-mail campaign management, and reporting and analytics. The Documentum marketing department could access sales and lead information from any computer anywhere in the world via the Web.

For the sales staff, the existing system could be fed accurate and immediate data. By using Unify NXJ, the Executive Dashboard could be a reality in just weeks. NXJ integrated with current IT staff skills and existing systems.

An initial prototype required just one developer and was complete in four weeks. The production system was built by a business application developer, mentored by a Java programmer and was completed in five weeks.

The Executive Dashboard was delivered in weeks at a fraction of the cost of the alternatives. The high administrative costs of the old system have disappeared and the IT staff workload was reduced.

* Productive marketing investment. With leads immediately available for the appropriate people to have them.
* Easy input. Sales data and lead information can be input or updated from anywhere.
* Immediate lead distribution. Within seconds of input, personnel can access leads and sales information from anywhere in the world.
* Enhanced revenues. Increased sales velocity as salespeople receive information in minutes.

Decisive information assets are now just a click away from anywhere in the world. The easy, powerful, open nature of NXJ allowed Documentum to have a rapid solution to a critical problem . Unify NXJ helped deliver increased productivity, fast ROI, and cost-efficiencies.