The ability to make faster, better and smarter decisions from big data is an exciting opportunity for both business and technology leaders. According to a 2014 IDG Enterprise Big Data survey, big data is here to stay, with 74% of CIOs stating that it will be mainstream in at least one division, and improve both the quality (59%) and speed (53%) of decision-making. The study also reveals that 47% of CIOs claim to be developing new products, services, and revenue streams based on the insights from big data. Many organisations, however, are only just beginning to explore how big data can be truly leveraged within their own operations.
Big data has the potential to be all-pervading in organisations: the board makes strategic investments based on new insights from big data, directors better align organisational performance using the readily available microscopic insight into products, process, people and environment, and marketing, sales and customer services respond dynamically to the opportunities presented by treating each customer as an individual.
Business process and big data are aligned components from business architecture that enable staff and systems to offer more flexible products, services and communication styles which customers require, without having too many product or process variations per sale or channel. Knowing how they can complement each other requires an acknowledgement that big data and business processes have independent but integrated activities at different stages in their respective life cycles.
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