When buying from online retailers, consumers want to use familiar, everyday technologies, like SMS, to browse, shop, buy and place orders. Research shows that response rates from text are 209% higher than those from phone calls, and that around 50% of US consumers make direct purchases after receiving a branded text.
SMS offers an ideal communication method to reach both Millennials and senior citizens, allowing retailers to initiate remote mobile payments, deliver hyperlinks to secure apps, and send payment confirmations without the user having to move between different channels.
This eBook offers five ways retail businesses can drive more profitable customer engagement using SMS, including:
* Personalisation based on past purchases;
* Automated reminders and notifications on order status;
* Conversational engagement that goes beyond yes/no answers
* Better service and support for product returns; and
* Improved convenience through ease-of-use and self-service technologies.
Find out how your business can leverage the power of SMS.
Share