The art of customer experience.
In today's world of the always-connected and empowered customer, organisations need to adapt quickly to stay relevant.
As a result, the customer experience is paramount, and a key differentiator. No longer can customer experience be a mere afterthought. To outperform today, customer experience has to be at the epicentre of an organisation's DNA.
This white paper will provide a solid foundation for understanding the true definition of the next-generation customer experience and its impact on the dynamics of customer acquisition, retention and business performance.
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