The 2010 Eaton Survivor Barco Grande sales incentive ended on a high note, with 201 participants. Based on the popular Survivor series, the sales incentive is aimed at rewarding Eaton's best sellers and performers. Running for its third consecutive year, the programme again set out to find the one successful individual who, through impressive Eaton sales, managed to outwit, outsell and outplay the other participants.
Through a fun, interactive and integrated marketing and communications campaign, Eaton playfully engaged with the participants, challenging them to complete fun tasks which earned them valuable bonus points.
The attendees were selected based on the sales generated and participation in the game. National sales manager, Evershree Mathadeen, says the incentive is a unique opportunity to thank Eaton's partners and update the channel about Eaton's roadmap for 2011. “The Eaton Barco Grande is strongly tied to our ongoing success within the channel and has assisted us to further entrench our global brand and position as a leading diversified power management company.”
Dieter Schoonbee from Comztek Namibia was the overall winner, based on sales figures and participation in the game. The winning product manager was Jacques Liebenberg, from Axiz. Having launched in July 2010, the 201 participants from Gauteng, Free State, KwaZulu-Natal, Western Cape, Namibia and Botswana had four months to play the game, and ultimately win a seat on the MSC Sinfonia, which sails from Durban to the Portuguese island off the Mozambican coastline.
Mathadeen says the trip is a way to reward its hard working channel, and key partners who have gone above and beyond to assist Eaton and its objective to be a world-leading provider of power management products and solutions.”
The Eaton Survivor Barco Grande has enabled the company to further educate its channel with regards to its brand proposition and products and services during the seminar, which took place on the first day. It also provided the channel with an opportunity to feed back to the power management vendor, providing valuable input with regards to its offering. When prompted for comment, participants complimented Eaton on its comprehensive array of products, services and solutions, effective sales support and response times. Its technological advancements and constant research and development aimed at improving the customer experience were also mentioned as significant benefits when dealing with a brand such as Eaton.
Committed to the local market and the ongoing motivation of its channel, Eaton will launch its fourth incentive trip early in 2011, and will also announce its plans to include resellers.
Odel Adam, regional sales manager, KwaZulu-Natal, Eaton, says the campaign was a truly great experience. “It provided us with an opportunity to engage with our distributors on a regular basis and discuss the very real business challenges we all face. I would like to thank all the partners for all their support and wish them well in 2011.”
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