DStv has added global streaming service Amazon Prime Video to its recently launched DStv Explora Ultra decoder.
The announcement comes a month after pay-TV operator MultiChoice announced a partnership with US-based video-streaming service Netflix on its DStv platform.
In a statement today, the company says DStv customers with a Prime Video membership can now access the entertainment service, ranging from movies and TV series, including Amazon Originals, with a click of a button on the Explora Ultra.
It notes Prime Video joins a list of streaming services and apps available on the Explora Ultra, including Showmax, Box Office, Netflix and Joox.
Since streaming services such as Netflix entered the South African market in 2016, they have given MultiChoice a serious run for its money, with premium subscribers leaving in droves in favour of the video-on-demand services.
As the company felt the pressure, MultiChoice CEO Calvo Mawela told ITWeb that Netflix and over-the-top players such as Amazon Prime, Google and Facebook were presenting a serious threat to local players.
In August, MultiChoice said it is harnessing the power of technology to fend off competition from video-streaming services such as Netflix.
In its statement today, MultiChoice says Prime Video’s award-winning TV shows and movies include Amazon Originals such as The Wilds S1, Homecoming which starred Julia Roberts in Season 1 and Janelle Monáe in Season 2. Other Amazon Originals include The Boys, The Marvelous Mrs Maisel, Hanna and Upload.
Nyiko Shiburi, CEO of MultiChoice South Africa, says: “The Explora Ultra is a one-stop-shop for entertainment fans looking to access a catalogue of dynamic entertainment from multiple content providers.
“We are excited to add Amazon Prime Video to the DStv Explora Ultra’s pot of exceptional content. This opportunity unlocks access to more quality global content for our customers and is another way to access Amazon Prime Video content, whilst complementing DStv’s promise to offer the very best in local content.”
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