CS Holdings has joined Proudly South African, a campaign aimed at promoting South African companies, products and services which are helping to create jobs and economic growth in SA. Proudly South African is supported by organised labour, organised business, government and community organisations.
According to CS Holdings CEO Annette van der Laan, Proudly South African is the way for every South African to do something concrete to support job creation and help build our young nation. "We are proud to be a true South African IT company comprising people from all culture groups. CS Holdings is a leading BEE company for the ICT sector, and won the `Most Progressive Company` award at the latest BMI-T African Achievers awards."
Companies need to meet certain criteria to become Proudly South African. The company`s products or services must incur at least 50% of their production costs, including labour, in SA, and be "substantially transformed" (in other words a product that is merely imported and re-packaged would not be eligible). Its products or services must meet high quality standards and the company must be committed to fair labour and employment practices. Finally, the company must be committed to sound environmental standards.
"Now every South African can be a nation-builder. As South Africans, we often forget how innovative, entrepreneurial and competitive we can be. We need to find a new sense of pride in who we are and what we can achieve. With the Proudly South African campaign, companies can identify themselves as such for everyone to see," says Proudly South African chairman Tim Modise.
By meeting these standards, consumers can be re-assured that companies and their products carrying the Proudly South African symbol support the local economy, they are of a high quality and are socially responsible.
"Every time you purchase a product or service with the logo, you are making a vital personal contribution - not just to creating jobs in your own country, but also to quality improvement and a sense of pride in our new nation," concludes Van der Laan.
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