While other companies may be complacent with their product offerings, Cointel is definitely not one of them.
Its latest endeavour has seen the successful hatching of its Egg Mobile brand. Egg Mobile is the perfect vehicle to show off Cointel`s fantastic value-added services content. The first issue includes all the latest content from around the world. This includes ringtones, true tones, message alerts, logos, picture messages, wallpapers, animated wallpapers and games.
Early adopters of this type of content are typically tweens and teens, with spillover to early 20 year olds. However, in this age of mobile technology, Egg Mobile offers something for everyone. With our fast-paced lifestyles, what could be easier than sending a quick personalised "I love you" animated picture message? - where pictures literally mean a thousand words.
SMS and WAP technology has allowed us to touch base with our loved ones in an accessible and user-friendly way. Yet again, Cointel is humanising technology through this exciting content offering. SMS technology allows for ease of communication at minimal cost to the user. It has become the preferred way of marketing and communicating, and is evidenced by 10 million SMSes sent each day. With 20 million active mobile users on the networks, marketing strategies and services made specifically for mobile phones are definitely the way to go.
Phase one of Egg Mobile`s launch includes the Egg Mobile booklet, two full-page advertisements in The Citizen newspaper every week, and the launch of the Egg Mobile Web site.
The Egg Mobile booklet comprises 68 pages and is a handy A6 pocket size. The design is crisp and clean with easy to follow instructions. Now, even inexperienced users can easily obtain premium content. Backed by Cointel`s excellent technical department, the user experience is bound to be pleasurable.
The Egg Mobile booklet has been inserted in Free4All school tabloid, a partial run of DISH magazine and You magazine, as well as varsity handouts and in Smartcall starter packs. The 800 000 booklet run will be repeated every six to eight weeks.
Phase two of Egg Mobile`s launch will see television advertising as well as niche booklets - ie gaming booklets only, Afrikaans only content, etc. Cointel has recognised that people are individuals and have different interests. It is for this reason that niche booklets will be created. They will be tailor-made to give consumers what they want.
To experience for yourself the eggsiting content on offer under the Egg Mobile brand, visit www.eggmobile.co.za and download the latest exciting content.
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