Mobile entertainment portal Chilli Music has released a new Facebook payment facility that enables users to purchase music and full albums via the social network.
The announcement follows the completion of a deal between Mobile Chilli and leading music labels from SA, in order to bring the mobile download service to the country. The deal includes the likes of Universal, Warner, EMI, Sony and Ministry Of Sound.
The Mobile Chilli Entertainment Store originates from the UK and is also established in Ireland, Australia and SA.
The new Facebook payment facility allows users to purchase fully-licensed track downloads for mobile devices directly from Chilli Music's integrated store on its Facebook page.
Chilli Music currently has over 200 000 fans on Facebook, and the company claims the new payment functionality makes it the social network's first music store for mobile.
The service is currently in its public beta stage and accepts payment for music and mobile games via the “Pay For It” functionality.
Take advantage
Chilli Mobile MD, Steve Kitchen, says: “Almost every consumer-facing business in the world has been touched by the social media phenomenon and the smart ones are continually working on new ways to take advantage of the channel.
“Over the last couple of years, we've seen an enormous leap in the volume of customers choosing to interact with the company via these networks, and introducing the ability to pay via Facebook is the latest landmark in our evolving approach.”
The service also offers a 'dual download' option, which allows for users to send downloaded files to their home computers and mobile handsets.
Mobile growth
Chilli Music says Mobile Chilli has recorded a 1 200% increase in album sales since the beginning of the year, and the company is aiming to achieve over a million paid downloads by year-end.
“The synergies between many high-volume Facebook users and mobile users are significant, so it makes real business sense for Chilli Music to be bringing these two bases together,” says Kitchen.
“The growth seen over the course of 2011 indicates that public confidence in mobile commerce is continuing to grow across the board, not merely in the high-end and early adopter audience.”
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