Johannesburg, 10 Dec 2007
Maximizer Software, a leading provider of simple, accessible customer relationship management (CRM) solutions, today announced that Africa`s leading luxury safari and ecotourism company, Conservation Corporation Africa (CC Africa) has purchased 263 licences of the latest version of Maximizer`s customer relationship management solution.
Version 10 of Maximizer CRM has just been launched with new and improved functionality for mobile access, platform integration and productivity.
Brian Wewege, Group IT Manager for CC Africa, says the company is in the process of rolling out Maximizer to its 43 lodges in six countries throughout Africa. He says Maximizer was selected because they are positive the product would meet CC Africa`s requirements.
"We felt that Maximizer`s off-the-shelf product would cater for most of our requirements, keeping our development costs down," he explains. "Our lodges are also situated in remote areas of Africa where connectivity is an issue and we needed a solution that would compensate for this. Maximizer has robust functionality for synchronising information between sites, which helps to combat problems associated with connectivity." Wewege adds that CC Africa required a long-term solution and believes that Maximizer will scale well with the organisation.
Marcus van Niekerk, CRM specialist for Cyber Wiz, the implementation partner responsible for providing the solution to CC Africa, adds that Maximizer CRM 10 is a perfect fit for the company. "The rapid implementation methodology and highly customisable interface, along with powerful extensibility modules allow this product to be tailored exactly to meet CC Africa`s needs," he says.
The new version of Maximizer CRM has been improved significantly in key areas of functionality currently important to the CRM market. "One of these areas is Web access with a direct e-mail window and new remote, Web-based management console," says Etien van Loggerenberg from Cyber Wiz and project manager for the deployment.
"An improved daily dashboard view has also been implemented for managers that allows for enhanced business intelligence from the application. Maximizer will greatly enhance customer service for CC Africa; all staff at CC Africa now have a ready view into the quality of service being delivered," he explains. "This will help CC Africa to be more proactive in its customer service going forward and ultimately improve its service."
CRM 10 also features out-of-the-box accounting integration with Microsoft Dynamics GP, overall productivity enhancements for sales territories, time and task management and new Web services architecture for faster integration, based on the .Net 3 framework.
As one of the first CRM 10 customers, CC Africa is satisfied that the product is market-ready, and has proven this by acquiring 263 licences.
"The South African market represents a significant growth sector for Maximizer as a global company, with over 1 000 established customers in the region," says Vivek Thomas, Managing Director for Maximizer Software EMEA. "CC Africa is further testament to Maximizer`s market position and the readiness of CRM 10. We remain committed to supporting our long-term strategy for continuous growth in South Africa and providing local customers with the highest level of support."
Thanks to Maximizer, CC Africa will be benefit with the world`s most up-to-date CRM product with advanced relationship management features, including the ability to keep data synchronised between over 40 sites.
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