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Building personal connections in the era of a disconnected workforce

When you put people at the heart of your business, you'll quickly realise what works and what doesn't, according to Canon South Africa Managing Director, David Preston.
David Preston, MD of Canon SA.
David Preston, MD of Canon SA.

In August 2021, a record 4.3 million workers quit their jobs in the US. It's a harrowing statistic that speaks to the phenomena known as the 'Great Resignation', which has seen employees from around the globe leave their jobs in droves during the pandemic.

As companies come to grips with this movement that is shaking businesses to the core, a mindset shift needs to take place where leaders go back to basics. With the constant industry chatter revolving around resource management and increased productivity, there needs to be an understanding that employees are people, first and foremost. It is about building honest personal connections with them, according to Canon South Africa Managing Director, David Preston.

"When I joined the company last year, I asked all of the managers to put forward the names of individuals they believed had the potential to take on more responsibility," Preston says. "Taking these people, I formed three separate groups, with six individuals in each cluster. Then, every month, I'd spend an hour-and-a half to two hours with each group and discuss several topics raised by the group or by me."

There were three rules for these sessions, however. One, the group could discuss any topic in the room, and it stayed there. Two, they didn't discuss anything with other people outside of the group. And finally, they wouldn't discuss any challenges they had with colleagues or line managers in the business since those were issues that should be raised with the human resources department.

Within six months, the sessions provided invaluable insight for Preston. He was able to understand the challenges that the organisation faced. However, it also afforded him the opportunity to discover how the group members thought and their decision-making processes. Several of these individuals were identified as being undervalued and underutilised in the organisation, so Canon South Africa recognised the importance to upskill and promote them.

Preston believes that investing time in building personal relationships is key to understanding people better. If a leader listens, the people will speak. It's a simple concept, but it's often overlooked in discussions about people development and employee engagement.

"People development is about recognising where the opportunity lies in individuals but also understanding where they want to go in their careers," Preston explains. "Conversation is a vital step in the process. You need to open an ongoing dialogue where people will feel comfortable sharing what they want to do and if they even want to be developed, because some individuals are comfortable exactly where they are. Once you understand what they want, you'll be able to have the bigger discussion about which skills they currently have and what upskilling they require to reach the next step."

At the same time, a good leader should know that upskilling people could result in them leaving an organisation, especially if there isn't a role for them that matches what they want to do at. Unfortunately, that's something that can't be controlled or changed, but if a business shows it's invested in its people for the long run, it does inspire them to stay where they feel appreciated and valued.

Preston maintains that a people-centric mindset needs to be entrenched in an organisation's values charter and flow throughout all areas of the business. "This has to be at the heart of your operations as it'll determine how people relate within the business and with their customers as well," he says. "It's the responsibility of leaders to uphold these values and channel the message to the management team."

Therefore, it's essential to train managers in terms of the organisation's expectations of them, Preston states. It needs to be made clear what it means and what is required to become a good people manager. "Too often, organisations make the mistake of promoting people to positions of leadership but fail to state what the organisation and their people will expect of them," he says. "They need to be empowered, too."

With the 'Great Resignation' and a disconnected workforce taking up all the business headlines, it's more critical than ever to create powerful human connections at work. With people being social beings by nature, they tend to go or stay where they feel the most valued. And if time is the greatest commodity that everyone has, it's only fair that businesses invest it back into the people who add purpose to the organisations.

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Canon South Africa

Canon South Africa (Pty) Ltd, a wholly owned subsidiary of Canon Europe, came into being on January 4, 2000. Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 120 countries and employing over 11,000 people across Europe, the Middle East and Africa (EMEA). Canon Europe invested in South Africa with a view to growing and expanding its market share in the country.

In South Africa, the Canon brand is today synonymous with consistency, driven by the company’s passion, imagination, knowledge and importantly, loyalty to its customers. Canon SA offers a wide range of consumer imaging products and business solutions as well as a variety of large format printers.

Canon technologies are durable, innovative, intuitive, and feature smart and environmentally sustainable designs. Canon invests heavily in R & D and will continue to deliver new and technologically advanced products that cater for a variety of requirements.

In South Africa Canon will continue to support environmental sustainability by operating responsibly, minimizing the impact of its business on the environment and also encouraging a culture of environmental awareness and accountability amongst their staff, business associates and partners. Canon has also maintained its ISO 14001 environmental accreditation since 2007.

For more information about Canon South Africa visit www.canon.co.za or follow us on Facebook, Twitter, Instagram or LinkedIn

Editorial contacts

Arethur Molefe
Canon South Africa
(+27) 012 675 4900
arethur.molefe@canon.co.za
Monica Braganca van der Spuy or Boitumelo Mogano
PR Agency – Flume
(+27) 087 701 5516
monica@flume.co.za or boitumelo@flume.co.za