A free-of-charge application containing all the product information on the new BMW X3 is now available on the Apple App Store.
According to BMW Group, this offering called the BMW X3 App gives drivers the chance to experience the vehicle via the iPad.
“The application combines the advantages of the classic product catalogue, the Web site and the interactive possibilities of the iPad,” it says.
The BMW X3 App not only provides information and video material, but also gives users the chance to configure their ideal vehicle individually and to order product literature by operating the touch-screen, the company says.
“The highlights of the application also include an interactive 360^0 view,” it adds.
Customers can also contact BMW directly using an integrated form if they wish to arrange test drives. Using the iPad's direct links to social media channels such as Facebook, users can post information about the vehicle on their own wall or send their ideal vehicle to friends.
With this application, BMW is examining, for the first time, the possibilities that the iPad offers in terms of sales promotion measures and creating a platform for the communication of further vehicle and product literature.
The company adds that the BMW Magazine is also available as an iPad application. “This opens up a comprehensive multimedia brand experience to readers, above and beyond the printed version.”
It says photo series, videos and sound files integrated into the layout along with a Find the Pair game offer clear added value over the print magazine.
According to BMW, the editorial highlight of the second BMW Magazine iPad App is the Art Car designed by Jeff Koons, which it says takes on completely new interactive dimensions on the iPad.
“The artist's design has been processed for the App in such a way that the reader can use the touch-screen to paint the BMW - which is initially a pristine white - in Koons' brightly coloured style,” it says.
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