Bionic, a Facebook Marketing Partner based in Dublin, has announced its entry into the African Market with local partner Primedia. The company will be based in Johannesburg.
Currently operating in 25 markets globally, Bionic has seen rapid growth in recent years and sees the diverse African landscape as a key territory for the future.
Facebook Marketing partners work with businesses who want to advertise on the social media network. They manage campaigns at scale, improve measurement, and help reach new audiences, among others.
Facebook says its partners offer custom-tailored solutions to 'supercharge' a business's marketing on and off the platform using different techniques, such as intelligent automation.
Bionic COO Patrick Dawson says the company helps brands scale their social media investment efficiently.
Ryan Williams, Group CEO of Primedia, says: "With traditional advertising budgets shifting significantly into the digital arena, we are delighted to have such a successful, sophisticated and experienced partner like Bionic on board as we grow and develop our business into the future."
Bionic Africa has also started working with performance agency Neo@Ogilvy.
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