Avaya purchases Aurix

Avaya has agreed to purchase Aurix, a UK-based speech analytics and audio data-mining specialist, TMCNet reports.

The move will enable Avaya to integrate Aurix's phonetic audio search engine into the company's contact centre and unified communications solutions, as well as applications from other vendors. The acquisition will make Aurix a wholly owned subsidiary of Avaya.

According to Destination CRM, Aurix's patented technology enables real-time identification, search and data mining of large volumes of audio and audiovisual material.

"We at Avaya see speech analytics as an important element in our contact centre and unified communications portfolio," says Jonathan Varman, an Avaya spokesman. "It will help us provide our customers with a more holistic solution to enhance the overall customer experience."

The combination of Avaya Aura and Aurix's speech analytics solutions offer a number of opportunities to create business and customer value, The Wall Street Journal notes.

Voice interactions represent a vast resource of untapped knowledge. Aurix has focused on building easy-to-use solutions to extract this intelligence to create competitive advantage.