Adobe unifies digital content

Adobe says its new Digital Enterprise Platform can enable the health care industry to create Health Insurance Exchanges, which are open Web-based marketplaces that allow people to shop for and buy health care plans, according to eWeek.

Introduced on 20 June, the Digital Enterprise Platform is a modular, open-standards infrastructure for running applications using social networking, Web, mobile and print. It integrates HTML5, Adobe Air, Flash Player and Adobe Reader.

The Digital Enterprise Platform allows companies to customise which features of PDFs will be visible to consumers.

The PDF reader allows insurance companies or government customers to customise welcome kits and incorporate digital signatures and brochures.

In addition, the Adobe Digital Enterprise Platform offers several template solutions designed for specific business problems. Among others, these include: Web Experience Management, mobile content delivery, Web analytics, and content personalisation, selection and enrollment, reports Information Week.

The updated software won't run Flash on iOS devices, but it will convert Flash content so that it will run as a native application.

The platform's goal is to enable IT departments not to have to go back constantly any time they want to make a change to an application, says ITbusiness.ca.

The platform is designed to give IT the ability to help users and engage with customers. Developers can build a mobile application using the tools and deploy it across various devices without recoding, including the BlackBerry PlayBook and iOS devices.