3fifteen - the Microsoft applications solutions division in the Dimension Data group - developed a funky Web site that effectively reflects the positioning of Legit - the latest brand in the Discount Divisions stable.
Discount Divisions of the Edcon group, comprise the retail brands such as Jet, Jet shoes, Jet Mart and Legit. Legit is geared at the young and young-at-heart, fashion- and budget-conscious women. This project marks the latest extension of the ongoing relationship between Edcon and 3fifteen that commenced last year with the development, roll-out and ongoing maintenance of the Edgars B2C and B2B portals (www.edgars.co.za).
According to Jimi Lutz, Development Director at 3fifteen, the new Web site - www.legit.co.za - was set up on the platform 3fifteen had already developed for the Edgars site.
"Our brief was to develop a site as rapidly as possible to reflect the new brand`s positioning as funky and affordable - the type of place teenagers and young adults would want to hang out. The site is initially designed and positioned to become the `home` of growing a Legit community," he explains.
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