In 2016, Fatima joined First Distribution in the Brand and Sales Operations team to assist with internal sales support. Today, Fatima is the IBM Software Product Manager at First Distribution.

Focused on digging into customer problems and solving them with modern day technology. Fascinated by the intersection between tech, business and life. A tenacious product enthusiast in the Software field empowering innovative solutions through customer focused strategies.

Previously Fatima was at IBM, moving within the organisation into different roles and responsibilities, working across Africa and the Middle East. Fatima has extensive knowledge in different IBM Software technology with a refined skill set.