The way consumers shop in South Africa has changed considerably in 2020. The nationwide lockdown has forced many brick-and-mortar stores to close their doors and trade online. As a result, online shopping has boomed last year. Established businesses have realised the need for a high-quality e-commerce website, while many entrepreneurs saw unique opportunities in the market for new online businesses.
2020 showed us how easy it is for companies to take their business online, and how convenient it is for consumers to shop online. It is, therefore, no surprise that e-commerce will continue to grow and thrive. E-Commerce offers businesses a range of new benefits that can help them to go from strength to strength.
Why you should get an e-commerce website in 2021
The success of the e-commerce market in South Africa has shown that 2021 will follow the same trend. Let's look at why now is the best time for you to get online:
You have access to a larger audience
It is predicted that globally, 2.14 billion people will be shopping online in 2021. And while this number is much smaller in South Africa, selling online still exposes your business to a much larger audience.
You can reach your target market easier
When you invest in e-commerce website design that displays effective content and offers a smooth customer journey, you can reach consumers that are genuinely interested in what you offer. When linking your site with your social media platforms and increasing your off-page SEO efforts, you can also build powerful leads and sales funnels that attract people to your website.
Your store is open 24/7
Consumers shop online at all hours of the day – and night! By being online, your business' doors remain open 24/7 and increase your chances of making sales.
It offers more user-friendly experiences
One of the main reasons why e-commerce is so popular today is how easy it makes everyday tasks. Having an e-commerce site or mobile app makes shopping for groceries, ordering new clothes or even requesting quotes easier than ever. Consumers no longer have to travel, visit malls with busy crowds, or sit in the traffic to get products or services. It's efficient and convenient.
It enables you to gain new insights
In 2021, gaining data about your business and its customers is incredibly important. It allows you to improve your products and services, to enhance your advertising efforts, and to further develop your content. When you take your business online, you can use a variety of tools with your website to gather important data and gain new insights into all aspects of your selling process.
Get on board with e-commerce
Getting your online store now will not only give you access to a broader audience, better insights, and more sales, but it will also give you a competitive advantage over businesses that have not yet embraced the world of e-commerce.
Today, consumers are constantly looking for the fastest and most efficient ways to buy what they need, and will always choose a well-functioning e-commerce site above travelling to crowded stores.
Ready to get online?
The website design team at Web Guru is ready to help you take your business online. Talk to us today about your needs and we will find the perfect solution for you.
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