“Organisations across the globe realise now that their businesses need rethinking and remodelling to lay the foundation for digital success,” says Stuart Pearce, Managing Director of data specialist tdglobal.
“The key to setting up the best platform for a digital journey to success is informed by an organisation's information strategy.”
According to research sponsored by SAP and conducted by the International Data Corporation (IDC), a premier global provider of market intelligence, advisory services and events for the IT, telecoms and consumer technology markets, some 70% of businesses expect a return on investment (ROI) for their digital ventures within two years.
“The expectations of CIOs and CDOs are high,” Pearce asserts, “which serves to underscore the importance of a robust information strategy that includes all people and processes in every company. Digital transformation involves dedicated efforts across multiple sectors of a business, so it cannot be a task assigned to a single department or team.”
Important decisions rely on the most current, relevant and trustworthy data. Whether an organisation uses cloud computing, business intelligence, machine learning or other tech initiatives, they only count if value is extracted from data.
What is an information strategy?
“Essentially, your information strategy sets the path that brings together technology, data, and insights in an integrated solution, and should be designed to position an organisation solidly in a connected landscape,” says Pearce, adding that without a proper blueprint, organisations can leave gaps for disruptors.
According to the IDC, the key areas in which organisations can draw most value from the data centre are around customers, finance and operations, making them critical areas within a strategy. Says the IDC: “Digital platforms allow disruptive companies to structure the internal data, combine it with external information sources, and make it available for real-time analysis – a competitive advantage that 81% of respondents of an IDC survey believe they would benefit from.”
The choice then is not whether you are a disruptor as much as whether you are secured against disruption. Says Pearce: “When we guide our clients through the digital transformation journey, our blueprints for each step of the way are designed to secure the client from disruption. Should they go on to become the disruptor of markets, we are as happy as they are. The entire path relies on a well thought-out information strategy.”
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