George Moss, enterprise director for Southern Africa at Vertiv, has more than 13 years of local channel and distribution experience. During this time, Moss was employed as part of the Dell team at one of South Africa's leading distributors covering the Southern African Development Community (SADC) region, where he was exposed to all components of indirect engagement and business - from marketing and logistics, to stock planning and project rollouts. This experience has given him an excellent understanding of how best to assist distributors and partners in the indirect model, as well as the challenges faced by both partners and resellers. After joining Vertiv in 2022 as channel sales manager for Southern Africa, Moss was then appointed as director for enterprise business. In this capacity, his main priorities are trust building and driving awareness to the build opportunity within the indirect business model.