As Executive Vice President and Managing Director for Sage in Africa and the Middle East, Pieter Bensch is responsible for growing Sage’s business across the region and executing its vision of disrupting and leading the market for cloud-based payroll and accounting solutions.

He has 32 years of industry experience and has held leadership roles in complex technology businesses across Europe, the Middle East, and Africa.

Pieter joined Sage from HPE (Hewlett-Packard Enterprise), where he was the Managing Director for South Africa.

Before joining HP, Pieter held a range of senior positions at Oracle, including Vice-President of Oracle Europe, Middle East and Africa (EMEA), Vice-President of Customer Support for MEA, and Vice-President and Managing Director of Oracle SA.