With a career spanning over 15 years, three continents, and multiple industries, Adi has actively demonstrated her drive and commitment towards human-centered, value-driven strategies at top-tier financial services, market research, and now technology firms. Where she has cultivated and harnessed her broad skillset in customer experience, marketing strategy and service design to champion insights-driven decision making. Adi is currently the Head of Customer Experience at Uber, where she and her team are dedicated to delivering superior experiences through transformative CX strategy, culture, and best practice.