Yugeshree Frylinck is the owner and founder of The CX Group. The CX Group is a consulting, advisory and training company. Established in 2017, the business has had an opportunity to work with some powerful brands such as Ford SA, Standard Bank, Old Mutual, ABSA, Arena Holdings, Edcon and Pnet, to mention a few. The key to the business success is its solid in-depth understanding of the CX world and the ability to take this understanding and shape it into solutions for the corporate world. Frylinck has a 20-year obsession with customer experience and is recognised as one of the top CX experts in South Africa. She has worked in the corporate world within financial services, insurance, telecommunications, IT, retail, and the media and entertainment industries. Her experience spans the B2B, B2C and B2B2C models. Prior to founding The CX Group, Frylinck occupied roles such as chief customer experience officer and the group customer experience executive in the corporate world. From tackling personal decisions to reaching important milestones, her job is to guide you on the path to customer success. She is fuelled by her commitment to excellence and goes the extra mile to ensure clients are fully satisfied with her company’s work.