Technology is driving a transformative shift in how businesses engage with customers and manage client relationships. As a seasoned IT professional with over two decades of experience in enterprise account and customer relationship management at the world's biggest vendors, Charlene George, Sales Director at Connect SA, holds a unique understanding of the interplay between digital technologies and customer engagement.

With an MBA from Henley Business School and an ExO Advisor certification from OpenExO, George has worked for some of the biggest names in global tech, including IBM, Dell, EMC, Oracle, and Cisco Systems.

During her tenures at these big-name tech vendors, George gained experience working with global teams, along with an intricate understanding of the role cloud technologies and big data play in the enterprise of the future.

She also worked at system integrator Altron, managing two teams that supported cloud-led digital transformation initiatives, and went on to launch an independent consultancy focused on digital transformation and systems integration to help businesses realise their exponential growth potential.

With the deep domain understanding gained in providing these digital adoption services, coupled with her enterprise cloud background, George boasts a unique skill set and vast experience ideally suited to the burgeoning contact centre and customer experience (CX) space.

In her current role as Sales Director at Connect SA, a leading provider of cloud-based communication and collaboration solutions for businesses in South Africa, George oversees the sales strategy development and execution for the company, managing a team of account and business development managers.

She leverages her business acumen and management experience to ensure the team delivers innovative and scalable solutions focused on customer-centricity and employee engagement through a services-led approach that meets evolving business needs through contact centre modernisation and CX-centric solution design.