Adrian Hinchcliffe is Editor-in-Chief of Brainstorm magazine, the most established and respected business and technology publication in the country. Prior to this, Adrian worked on and edited a range of other Brainstorm supplements and products, including the long-running CIO Directory and ITWeb’s channel magazine, The Margin – both of which he played a key role in growing from concept to the well-trusted publications that they are today. He was also the long-serving editor of Brainstorm’s Special Focus series, which profiles leading tech companies, and he ran the editorial production of the CIO Council of South Africa’s official publication, Transformer. In addition, Adrian headed up ITWeb’s custom publishing department, which includes many industry-leading clients from the ICT space, as well as the local finance space. Before joining ITWeb, he worked for an industry analysis and B2B publishing company in London, which focused largely on the mobile telecommunications sector, pharmaceuticals, defence and financial services. Adrian started his career working as a journalist and editor on a trade publication focused on the development of 3G mobile technology.