Reinventing and future-proofing SA retail in a changing global market
Not only has the Covid-19 pandemic changed consumer behaviour forever, but an increasingly interconnected global market means that retail competition can now come from anywhere in the world.
For South African retailers, moving a storefront online is not enough to withstand competition and meet new consumer expectations. Now, retailers and e-commerce organisations alike have to reinvent themselves across all processes and throughout their value chains. They must integrate smarter systems and AI to improve efficiencies, cut costs, maximise the value of their data and deliver exceptional customer experience across brick and mortar stores and multiple digital stores and touchpoints.
Freshworks, in partnership with ITWeb, invites you to this exclusive executive roundtable to discuss the challenges currently faced by retailers across Africa and the Middle East and how they should adapt to seize new opportunities in the fast-changing e-commerce and retail environment.
Discover the seismic shifts in consumer behaviour driven by the Covid-19 pandemic : according to Deloitte’s latest State of the Consumer tracker, while consumer online shopping has surged, their actual shopping patterns and expectations have changed. Increasingly tech-savvy and discerning shoppers are abandoning carts and retailers themselves, over security and data concerns, a poor customer experience, or delays in delivery or refunds. Equally challenging for local retailers - consumers are becoming increasingly willing to shop online from international e-tailers, making it all the more important for local retail to deliver a world-class experience.
At this Roundtable, you will hear insights from Freshworks experts who are currently helping leading local retail groups to future-proof their operations; and discuss with your peers in e-commerce and retail how the pandemic has forever changed shopping patterns and customer expectations, the emergence of new shopping channels, and how to manage shifts in demand from offline to online and still provide a flawless shopping experience.
- Discover how retail and e-commerce globally have changed due to the pandemic
- Examine whether SA retailers are equipped to compete with international e-commerce giants in a globalised market
- Assess the role of enabling technologies to improve customer journey, order fulfilment, logistics, warehousing and returns and refunds
- Deep dive into AI-driven solutions such as chatbots to boost revenue and provide timely customer service
This event is for retail and e-commerce decision makers including:
CEO, CIO, COO, CXO, CDO, CX manager, CIO/IT Operations Head
Agenda
An overview of changing trends, threats and opportunities in retail
Anujeet Verma , Regional Head - MEA, Freshworks
Panel discussion: technology in retail; beyond the online store: retail reinvention behind the scenes; the rise of digital storefronts in messaging applications; and achieving seamless CX across real-world and digital environments.
About Freshworks
Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close and keep their customers for life. We believe your business deserves better software - software that’s ready to go, easy to set up and use, and requires minimal customisation - backed by our world-class support. Today, over 40 000 customers trust our software to run their business.
