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Marna Roos

Senior account manager and standards enthusiast, AfriGIS .

Marna Roos is senior account manager and standards enthusiast at AfriGIS . She has been developing her passion, knowledge and skill around geospatial data for more than 20 years, and helps organisations to use location data as a powerful tool to unlock and accelerate business potential.

Roos is a member of the ISO committee ISO/TC211 for Geospatial Standards and a technical member of the Open Geospatial Consortium. She believes geospatial information is the missing link that connects every business with the physical world, so we can make better decisions faster, for more dependable outcomes.

Articles

4:10
BI and Data Analytics
Oct 19, 2022

Cracking the code to thinking spatially

As more businesses think spatially to improve service delivery or operational efficiencies, many believe postal codes are the way to go − but they're wrong.

Marna Roos
4:10
BI and Data Analytics
Sept 15, 2022

Using address data to reduce risk, improve profitability

Some companies write off significant portions of their annual income due to irrecoverable debt. But they shouldn’t have to.

Marna Roos
5:30
CX
Aug 4, 2022

Putting a stop to low-quality address data

Poor-quality customer address data can cost companies time, money, business and clients, but this can be avoided.

Marna Roos
5:00
BI and Data Analytics
Jul 8, 2022

Companies that connect with Earth make more money

There is no doubt that spatial data is making a hugely positive impact on profitability for a lot of South African organisations.

Marna Roos