Transformation integration sets the digital foundation for AI projects, establishes access to data across modern and legacy systems and fosters the development of AI portals.
Leveraging AI to revolutionise the digital user experience and customer experience
AI mines user data to construct personalised experiences, from tailored product recommendations to user interfaces that adapt according to individual preferences.
Because AI-enabled machines are always learning, they are particularly good at predictive analysis based on being able to recognise patterns or trends.
More customer touch points can foster insurance personalisation
Insurers must shift from transactional interactions to personalised touch points that enhance the customer experience and build long-lasting relationships, says Annalie Terblanche, COO at SilverBridge.
Using CRM to boost remote sales teams’ performance, buy-in
CRM systems maintain cohesive collaboration even in the absence of face-to-face interactions, says Mark Annett, head of CRM sales and consulting at Camsoft Solutions.