Zeus Technology, the only pure software-based application traffic management (Application Delivery Controller) company, is helping BT, one of the world's leading providers of communications solutions and services, deliver seamless online services across its premier Web sites serving more than 15 million registered users, processing in excess of 100 million hits per day, presenting over 10 million dynamic pages per day, handling in excess of 100 000 business transactions and responding to over 1 million searches per day via its BT Yahoo Portal.
Zeus now plays a key part in BT's online self-service strategy - acting as a traffic management layer, routing and managing customer access to rich self-services, such as its personalised customer account pages to view call and bandwidth usage, but also personalising their end services through its automated online sales channel.
The Zeus software solution enables BT to deliver a consistent user experience between geographically separated data centres. It is also pivotal to managing peak demands in traffic during marketing campaigns; flexibly routing customers based on availability of services. Zeus Traffic Manager is part of BT's portfolio and has become the standard choice of application traffic management across BT's market-facing Web sites - BT.com being one of the largest.
Hammad Azzam, BT's Collaboration Platform Director, said: “Increasingly, the channel of choice for our customers has become the Web and that is why the platform of choice for BT has to be scalable and reliable. With Zeus Traffic Manager, we are able to alleviate application and hardware failures and we are well equipped to manage and direct traffic across multiple sub-systems.”
Simon Howe, Platform Specialist for BT's market facing Web sites, explains: “We made Zeus Traffic Manager the standard Web traffic management solution across all our premier Web sites, as it allows us to handle high demand situations during media and marketing campaigns, but also provides full control and flexibility to manage the customer experience without major software changes.”
Howe continues: “Zeus is helping us manage online availability and reduce Web site downtime. The robust features of the Zeus solution mean we can always push the boundaries of managing customers online with confidence. Zeus always responds to our challenges - making our problems their problems. Zeus is enabling BT to rapidly deliver changes to the Web site 24*7 - increasing both our agility and flexibility. When BT recently introduced a new customer search service, its delivery and deployment was achieved in less than one month by using Zeus Traffic Manager as an application delivery control engine. This type of change would normally take over three months to deliver.”
Jim Darragh, CEO of Zeus Technology, comments: “As one of the largest service providers in the world, it is imperative that BT's customers have instant access to account information online. Any downtime would not only negatively impact BT's brand image, but also put increased pressure on its call centre operations, resulting in longer wait times for customers. Our technology allows businesses such as BT to ensure their Web applications are reliable, secure, and perform under pressure so users can access information at any time.”
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