Motivated by growth in online shopping sales and the dominance of mobile, Woolworths has introduced in-shopping on its app.
Woolworths said in a statement on Thursday the launch of the new app feature is to create an integrated customer experience.
"Mobile is a crucial part of our digital strategy. More than 60% of the traffic to Woolworths.co.za comes from customers browsing on their mobile phones and over the last year alone we have seen 64% growth in mobile transactions, says Liz Hillock, Woolworths head of online.
"Our mobile phones enable us to interact with each other and with retailers directly. This means our customers want to be connected on-the-go and our Woolies App is designed to create a shopping community that is connected, with easy access to products and information."
According to the retail company, the app not only allows customers to shop but to also view their WRewards loyalty status, view and manage their financial services products, manage shopping lists, view in-store stock of the product they want.
The expectation is to grow this exponentially with the introduction of in-app shopping, says Hillock.
"The initial launch of in-app shopping has already exceeded our expectations from a sales perspective. We see mobile as the customer's channel of choice and there is no doubt that mobile will lead the way towards an omni-channel retail experience."
The Woolworths app is available on Android and iOS.
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