Mid-market ERP solutions provider Lorge has been contracted to supply, install and commission a Microsoft Dynamics NAV accounting and financial ERP software solution for Warwick Hospitality and Events, the national corporate hospitality, event management, sponsorship and sports tours specialist in the Primedia Group.
Focused on the corporate hospitality and events business, Warwick sought an all-encompassing accounting and financial solution that would also offer continuous contact and information exchange with clients through a single system.
Neels du Plooy, general manager of Lorge`s Dynamics division, said the Microsoft Dynamics NAV 4.0 accounting software offered the comprehensive, well-rounded functionality that Warwick was looking for to streamline and control its event co-ordination, customer relationship management and rationalisation of expenditure and income.
"The solution, when all phases are completed, will add value for Warwick by providing an efficient means of sustaining rapid, continuous communications with the client base through a single ERP system," said du Plooy.
The MS Navision solution will include general ledger, accounts receivable, accounts payable, stock and fixed assets in the financial arena, with a second phase to implement CRM and event cost management functionality. The financial solution is expected to go live during July with the second phase following.
Warwick believes sport and entertainment provide the ideal platform for experiential marketing, allowing consumers to experience brands, not just passively observe them. It has access to major sporting events, both locally and overseas and can secure top celebrities and sports personalities to interact with clients and their customers.
The corporate hospitality service covers a broad spectrum of sport, including rugby, soccer, cricket, golf, motor sport, horse racing and polo, as well as theatre and cultural events.
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