Johannesburg, 28 Sep 2007
Vodacom Service Provider (VSP), a leading southern African cellular service provider, has selected Experian Decision Analytics as its preferred supplier to deliver an application scorecard solution to enhance service provision to new customers.
The solution is designed to maximise the intelligence derived from all information available, to enable Vodacom to gain greater insight into its new customers, and deliver on its strategic driver of consumer-centricity.
The application scorecard makes use of Experian credit bureau data and streamlined business rules to optimise the customer acquisition process to ensure that Vodacom offers the appropriate products to its customers.
Veran Kathan, managing executive with Vodacom Service Provider, says: "The scorecard implementation forms part of our greater strategy to implement a world-class risk management process focused on providing the best possible customer experience while managing risk and optimising return for the business. We see our strategic partnership with Experian Decision Analytics as key to delivering on these objectives."
Experian Decision Analytics offers specialist analytical expertise and a wealth of experience, having developed and delivered analytical solutions across the globe for over three decades. Furthermore, Experian Decision Analytics has many years' experience delivering best-of-breed solutions to major telecommunications companies around the world.
Trevor Labuschagne, director of account management with Experian South Africa, says: "Vodacom Service Provider is leading the way in customer service and Experian is excited to be in partnership with them. We are also confident that Experian's best-of-breed solutions will continue to add value to the organisation's business strategy well into the future."
For further information, contact:
Natasha Horwitz, Marketing Manager, Experian South Africa
Tel: +27 (0) 11 799 3400. E-mail: NHorwitz@experian.co.za
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