Online meal ordering and delivery platforms such as UberEats and Mr D are set for competition as ride-hailing app Taxify and food delivery service OrderIn have announced that they will collaborate.
According to the companies, the deal between them will significantly expand the reach and offering of both companies as they seek to grow their local customer.
CEO and founder of OrderIn Dinesh Patel says the deal will also offer discount incentives to customers and additional earning power to Taxify drivers. "It all comes down to scale, with more scale we can offer greater efficiency to our customers and reduce our prices - even further."
OrderIn, which was launched in six years ago in SA, has gained much traction with a network of over 1 200 restaurants in all the major metropoles.
Meanwhile, Taxify, which has been in SA for two years, has grown in numbers with services in Cape Town, Johannesburg, Durban and PE. According to the firm, it has gained over 969 000 active riders and 12 000 drivers in SA alone.
"We're continuously on the lookout for innovative ways to incentivise our drivers and grow our customer base in local markets. The partnership with OrderIn was a logical next step for us," says operations manager for Taxify, Sinako Cetyiwe. "Our focus as a company has always been to provide our drivers with higher revenue-per-ride. We strongly believe that a happy driver means a happy rider. With this in mind, we seek strategic relationships that not only benefit our customers, but also boost the earning power of our drivers. The partnership with OrderIn offers just that. We're looking forward to a long-term relationship with Dinesh and his team."
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