Talk to Sahara for direct, hassle-free support

Issued by MicroZone for Sahara
Johannesburg, 18 Feb 2009

In the current economic climate, consumers of technology rely heavily on resellers, distributors and vendors to each play a role in helping them to extract maximum benefit from economically sound and wise investments.

This is the view of Gary Naidoo, deputy MD of Sahara, who, as representative of management of the company, proudly introduces Talk to Sahara direct-to-consumer support service.

The initiative, already in operation at Sahara Computers, is a premier after-sales support service implemented to directly assist local consumers by offering direct, hassle-free access to comprehensive helpdesk services and reinforce the company's high levels of customer support.

Talk to Sahara is designed as a free call-back service, which is accessible nationally and assists customers with queries about a wide range of products. Sahara is an established supplier of mobile and wireless, digital lifestyle and information communication technology - its core target markets include government, corporate and education.

To engage the Talk to Sahara service involves an expedient two-step process to address any query. After logging on to the official Web site of Sahara Computers (www.sahara.co.za), one simply clicks onto the relevant link (Talk to Sahara) and then type in contact information - a number, including dialling code and a name - then click on the Call button.

A customer can expect a response to his/her query in less than thirty seconds. This online direct support is available from Monday to Friday between 8am and 5pm.

The call centre staff are fully trained for support and service pertaining to Sahara products.

Talk to Sahara falls under the umbrella of Sahara's ongoing proactive technology awareness campaign called Get IT, and is designed to scale up the existing after-sales support structure within the company. It is an extension of the company's overall objective and strategy to consistently reinforce the sales and services component of its operation.

"Our positioning with after-sales support services has been very proactive and successful to date. The launch of this service simply reinforces our depth, speed and value in the form of direct access and response, which saves the consumer a great deal of time and effort to have dealt with quickly and effectively," explains Gary Naidoo, deputy MD at Sahara.

"The core message we would like to get out to the public is that technology is a critical element of our modern lifestyle. Consumers want the peace of mind that their investment will add value - and, if there are questions or queries - that they do have an available channel through which to engage experts and gain immediate response, advice and answers."

For more information, click through to http://www.sahara.co.za or call (011)542-1000.

Sahara Computers

Established in 1997, Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.

The company is an official distributor and original equipment manufacturer (OEM) for a variety of top international vendors, including: AMD, Creative, Delta, Epson, Foxconn, Intel, Lexmark, Maxtor, Microsoft, Samsung, SMC Networks and Symantec. The core focus of Sahara's operation is the consistent and effective supply of products to rapidly expanding market sectors, including corporate, government, digital lifestyle and mobile and wireless. This operation is managed via the company's head office in Midrand, Gauteng, considered a central business hub. The Sahara business network stretches across South Africa and includes Cape Town, Durban and Port Elizabeth.

Sahara Computers has successfully extended its reach to key regions and emerging global markets, including Dubai, China and India. The Sahara brand is also well known across Africa, with established company presence in countries like Botswana, Kenya, Mozambique and Namibia.

Sahara is also an accredited member of the Proudly South African campaign as well as the Savant global SA brand awareness initiative. Corporate social responsibility is a key priority and it continues to contribute towards projects and programmes aimed at individual and community upliftment. The name Sahara is widely associated with the development of sport, including soccer, cricket, and rugby, the support of ICT literacy and skills development initiatives, and access to much needed technology in rural areas.

Among the many sponsorship/technology supply agreements in place, Sahara also concluded a deal with Mamelodi Sundowns, a top ranking soccer club competing in South Africa's Professional Soccer League.

The sponsorship is underpinned by the provision of communications infrastructure and mobile technology - including laptops, notebooks and digital lifestyle technology - and signals Sahara's commitment to the club and South African soccer in general.

Effective marketing and generating awareness are significant elements of the company's ongoing marketing campaign.

Under the direction of Atul Gupta, Chairman and Managing Director of Sahara, the company is on course to realise its vision of Sahara's vision to become a truly global brand and premier IT supplier throughout Africa.

For more information on Sahara Computers, its products and services, visit http://www.sahara.co.za.

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