Benny`s, an 80-year-old renowned Rhode Island-based hard lines retailer, selected DigiPoS Systems as its hardware vendor of choice.
DigiPoS Systems had shown the combination of technical features, commitment of service and quality product that Benny`s favoured. Software for the new systems was supplied by SDI of Pleasanton, California. Over 200 DigiPoS Power POS workstations have been installed in Benny`s 33-store retail chain.
POS hardware manufacturer DigiPoS Systems and software provider SDI had shown the combination of technical features and commitment to the sale that was important to Benny`s.
"We were looking for a system that was proven reliable, simple to use, easy to maintain, and was the right price," said Arnold Bromberg, Benny`s VP and grandson of the company`s founder, Benjamin Bromberg.
Benny`s was not looking to simply replace its aging systems but acquire technology that would streamline the front-end process, move checkout lines quicker and improve information to better manage inventory, improve operations and enhance its customers` shopping experience.
Bromberg said Benny`s is already beginning to reap the benefits of the new systems. "We already have better management information," he said. "The improvement in scanning accuracy is tremendous. Some of our former problems resulted from the way the scanning files were held in the old system."
He is also pleased at the efficiency of the new lanes. Credit cards clear in two to three seconds, which minimises line-waiting, a service factor that Benny`s takes very seriously. "We`re always sensitive to how long customers wait."
Benny`s can also use this new system as an auditing tool, mining the captured transaction data for customer insights.
Benny`s chose DigiPoS POS terminals because they are designed specifically to meet the demanding operating conditions of a retail environment. The "retail-hardened" terminals are designed for reliability, durability and low cost of ownership. They are compact in size, have a liquid-cooled chip set, which prevents internal heat build-up, a major cause of system failure.
The terminals include powered serial ports that eliminate cabling and external power supply issues to optimise peripheral connectivity. The POS hardware configuration included the DigiPoS 15-inch TFT touch-based terminal, Metrologic MS7120 scanner, DigiPoS 2x20 pole display, standard keyboard, Epson TM-H6000 printer and an APG Caddy system (cash drawer) that had to be specially configured to fit into the narrow lanes at some of Benny`s older stores.
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