Johannesburg, 30 Jul 1998
Red Brick Systems has announced a strategic partnership with Paragren Technologies, of Reston, Virginia, to deliver enterprise-wide, high-performance decision support solutions for marketers in various industries who demand the ability to discover, establish and grow profitable, one-to-one customer relationships.
This partnership enables Paragren`s One-By-One suite of enterprise marketing applications to be integrated with and powered by Red Brick DecisionScape.
As a result of the integration of Paragren and Red Brick products, businesses can now achieve industrial-strength, high-performance relationship marketing solutions in vertical markets such as communications, retail, delivery, energy, financial services, government and insurance.
"We have stated our objectives to deliver analytic applications powered by Red Brick DecisionScape and designed to improve customers` ability to compete effectively," said Paul Rodwick, VP marketing at Red Brick. "The partnership with Paragren combines one-to-one marketing relationship applications with the decision support expertise and integrated suite of products available in Red Brick DecisionScape."
"Because of our mutual clients and Red Brick`s focus on enterprise-wide, high-performance solutions that address complex data, we see a true compatibility between our two firms," comments Tony Agresta, director of product management for Paragren. "Our One-By-One suite will give us a real competitive edge in providing advanced relationship marketing systems to clients."
Red Brick provides decision support expertise through its integrated products and services. The Red Brick DecisionScape environment includes automatically optimised query performance, integrated extraction/transformation/loading of source data and extreme user and data scalability, all of which are necessary to launch successful decision support applications.
Paragren Technologies delivers optimised relationship marketing. By integrating innovative software, services and market intelligence, Paragren enables businesses to discover, establish and grow profitable customer relationships. The One-By-One suite of marketing applications allows marketers to execute targeted customer acquisition, expansion and retention strategies.
Paragren`s suite of products consists of One-By-One Data Discoverer, for exploration, analysis and integrated data mining; One-By-One Campaign Manager, for customer acquisition and retention programmes; and One-By-One Interactive Marketer, for realtime, one-to-one marketing execution. All One-By-One applications are hosted by the One-By-One Application Server, an engine that rapidly organises data, regardless of its source, into a unified, logical, customer-centric framework.
* Red Brick is represented in South Africa by Software Futures, a company in the Computer Configurations Holdings group.
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