London, UK, 03 Jun 2009
Openwave Systems (Nasdaq: OPWV), one of the world's leading software innovators enabling revenue-generating personalised services, which converge the mobile and broadband experience, today announced the launch of Openwave Mobile Analytics 7.0, a solution that provides deep analytics and rich reporting for mobile devices, including feature phones, smartphones, netbooks and other mobile devices.
Openwave Mobile Analytics 7.0 is designed to help carriers better understand mobile data usage, segmented by various subscriber demographics, peak usage times, and identify data consumption patterns that ultimately can help an operator better price and deliver targeted content to users, as well as better optimise their network bandwidth.
“There has been exponential data traffic growth, driven by an increase in the number of users accessing the mobile Internet and increasingly sophisticated devices being introduced to the mass market that has caused operator network traffic to spike, and this growth is expected to continue to dramatically increase in the coming years, with the introduction of netbooks and an ever-increasing proliferation of Internet-enabled consumer devices,” said Brent Iadarola, global program director for the mobile & wireless communications group, Frost & Sullivan.
“As operators plan strategies for managing the onslaught of data traffic that will likely overtax their networks, solutions that allow operators to analyse traffic usage patterns to better manage capacity and optimise bandwidth will help them to affect the topline in the near and long-term.”
Openwave Mobile Analytics 7.0 empowers operators with the ability to better monitor, manage and monetise various types of mobile data traffic, including mobile Internet, messaging and social networking usage, to better understand consumption patterns and user demographics. The product provides early identification of mobile data trends, enabling operators to make timely decisions to avoid bandwidth and capacity problems and target business opportunities while increasing revenue. The offering's business intelligence and reporting capabilities not only describe what is happening in an operator's network, but also provide insight as to why it is happening and what is likely to take place in the near future based on both historical and current data analysis. Unlike other analytics solutions on the market, Openwave Mobile Analytics 7.0 does not require cookies or JavaScript to tag and monitor user activity.
“The growing popularity of smartphones and other mobile-capable devices is sharply increasing data traffic, placing many operator networks at full capacity,” said Sean MacNeill, vice-president of global services and support, Openwave. “Openwave's analytics offering enables operators to improve their understanding of mobile data usage, view mobile traffic patterns and make adjustments accordingly to optimise network bandwidth and deliver targeted content to users.
MacNeill will deliver a 30-minute presentation on Wednesday, 3 June at Mobile Marketing Forum New York on Mobile Analytics, where he will discuss why a deep level of business intelligence is the key element in monetising the mobile Internet through service differentiation, mobile advertising and other mobile marketing means.
The Openwave Mobile Analytics 7.0 solution is expected to be generally available through Openwave at the beginning of the third quarter of calendar year 2009.
Share