Newland opens its South African operation

Issued by Global Research Partners for Newland ID
Johannesburg, 02 Feb 2015

Newland EMEA (Newland Europe BV), a company dedicated to the development and deployment of its parent group core technology, ie, data collection, automatic identification, mobile communication and payment equipment, in the EMEA region, today announced it has opened a South African operation, Newland ID South Africa, based in Linbro Business Park, Johannesburg.

"We are rapidly entering the age of digitalisation, and the move towards the 'Internet of things' (IOT) is also gaining momentum," commented Mauro Mercuri, CEO of Newland ID South Africa. "The current 1D and 2D decoding chip technology that is able to handle all 1D and major 2D bar code symbologies has proven its reliability and viability, thus our focus is on this and the enhancements to this technology that we have done in-house. This allows us to deliver top quality products at a very competitive pricing level, regardless of whether they are finished products and/or the 'internal' engines for incorporation into other OEM products. In the light of this, the establishment of a South African operation that is able to meet the local market requirements in this regard is an opportunity that we didn't want to miss.

"This is an exciting time for our industry and we look forward to playing our part in it going forward," concluded Mercuri.

For further information, please contact Anthony Shumba, National Sales Manager, at anthony@newland-id.co.za; and/or Steven Baeyens, Product Manager, at steven@newland-id.co.za.

Newland

Newland EMEA (Newland Europe BV) is a full subsidiary of Fujian Newland Computer Co, which was founded in 1994. After 15 years of fast growth, the latter has become one of the leading top 500 high-tech and top 100 software enterprises in China and is listed on the Shenzhen Stock Exchange (SSE) as a public company with a net asset value of more than $1 billion. With more than 3 000 employees, subsidiaries in Taiwan, the rest of Asia, The Netherlands (EMEA) and USA (North America), Newland has become a true multinational company. It specialises in technology research and development, manufacturing and product management of data collection, mobile communication and payment equipment. Its current focus lies in data collection devices, including hand-held scanners, fixed scanners and portable bar code/RFID tag readers, and its products can be used in various applications such as retail, office automation, logistics and industrial manufacturing. Its core bar code scanning solutions are based on CMOS technology, and it has become a leading enterprise in the global AIDC market with its self-controlled imaging technology.

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