Comverse, the world's leading supplier of software and systems enabling network-based multimedia enhanced communication and billing services, today announced that wireless operator NetCom of Norway, a subsidiary of TeliaSonera (Stockholm: TLSN.ST), has selected Comverse Multimedia Call Completion as part of a total call completion strategy designed to address the needs of voicemail and non-voicemail users alike, optimise network resources, increase end-user satisfaction and steer virtually all network traffic to a billable conclusion.
"Far too many calls made on our network used to be uncompleted, causing user frustration, highly inefficient and uncompensated usage of network resources, and a loss of significant potential revenue," said Vegard Kjenner, head of Services at NetCom.
"The Total Call Completion approach transforms a high percentage of calls that formerly would have been lost to the network into completed calls, SMS messages and callbacks. Comverse's proactive service ideas have consistently benefited us throughout our long-term relationship, with marketing support to ensure the successful launch and market success of the services."
Complementing existing call completion solutions such as Voicemail and Who Called, which delivers information about missed calls, Comverse Multimedia Call Completion addresses the preferences of the non-voicemail user segment.
Upon calling an unavailable person who does not have voicemail, the calling party is encouraged to record a voice message that is delivered immediately by MMS or SMS. The called party instantly sees the notification and clicks to hear the message. Messages are viewed in a visual manner and can be heard in any desired order. Single-keypress callbacks further boost traffic, user satisfaction and network activity.
Moreover, the Multimedia Call Completion experience can be enhanced and made more fun with multimedia elements, such as personalised or operator-branded video clips and animated graphics.
"Based on Comverse's InSight platform already deployed with NetCom, Multimedia Call Completion integrates effectively with Voicemail, Who Called and other elements of the Total Call Completion Suite to give a best-of-breed comprehensive solution and operational cost savings," said Comverse EMEA President Benny Einhorn. "As an integral part of a total approach to address and monetize former lost call scenarios, Multimedia Call Completion helps to boost voice and data revenues from the existing user base and traffic. It also improves the user experience for all user segments. Like other long-term Comverse customers who build on their success by expanding their portfolio of Comverse solutions, this move by NetCom highlights the consistent quality and effectiveness of our solutions and support."
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