Nazara Technologies, a mobile games developer and publisher, has entered into a partnership with Electronic Arts (EA) to distribute mobile games to over 770 million mobile phone consumers across Africa.
The agreement entitles Nazara to exclusive distribution rights of EA mobile games to all telecom operators across the African continent in 49 countries including Nigeria, Kenya, Tanzania and Ghana.
EA's portfolio of products includes top quality games such as Need For Speed The Run and EA Sports Fifa 13, which will be made available to consumers on Java and Android platforms through "N Play", one of Nazara's high traffic mobile gaming platforms.
"We are delighted to extend the reach of our relationship with EA to cover the emerging gaming market in the African continent. Our alliance with EA in the Middle East has resulted in significant successes for both companies and we look forward to expanding our footprint across the African region," says Nazara's Group CEO, Nitish Mittersain.
Nazara's CEO for the Middle East & Africa, Savio Saldanha, adds that the partnership combines EA's world-class high-end mobile games with Nazara's established distribution and partner networks.
"At Nazara we are committed to partnering with the world's best-known brands to offer the ultimate gaming collection to users and telecom providers. Through Nazara's distribution strategy, EA's games will be at reach to users looking for quality yet affordable games."
Nazara has already successfully driven EA content to consumers across the Middle East and India, according to Catalina Lou, senior sales and marketing director, EMEA and LATAM, EA.
He concludes that the company is pleased to extend this relationship and looks forward to customers across Africa being able to enjoy access to EA's popular brands on their mobile phones.
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