Mobile functionality for business websites has been a must since the early 2000s, reflecting the changing ways in which customers shop. While this is well understood, less emphasised is the constant evolution of mobile hardware and software requirements and standards. Failing to cater to this changing world can leave visitors unable to interface, leaving them frustrated and unlikely to return. Take a few simple steps to keep up with the new world, however, and this issue can be overcome.
Full mobile functionality
The best way to understand what a modern mobile website should do is to look at an example from an industry that relies heavily on high-quality mobile integration. These types of industries face a range of challenges that, if overlooked, will quickly drive potential users away. A quality website needs to be up to date, it needs to be accurate for its target location and it needs to understand the ever-developing complications of website coding for both cutting-edge and dated mobiles.
The online casino industry is one of the most famous in this regard, with every part of the process built to cater to a wide range of mobile systems. For example, collecting and using the BetKing promo code for 2023 (https://www.bemybet.com/za/) for users in Nigeria involves signing up for cashback and accumulator bonuses, applying them on-site and using them in a range of games. Full functionality here is made possible through engaging mobiles of all ages, as in developing countries such as Nigeria, it's common for visitors to access the site from older generation iPhones, Infinix and Tecno devices. This means the services need to constantly scrape websites for new information updates quickly, also ensuring users within the active region have a streamlined experience no matter their system of choice.
A modern website will accomplish this feat through the application of the new generation of HTML5. This is code that allows businesses to build websites that can easily scale to different mobile and static systems, without the need for entire separate websites. By taking this approach, scalability and access become much easier to enact, which is a huge concern given the range of mobiles used by the public today.
In 2016, the average American owned a smartphone for 22.7 months before making an upgrade. By 2018, this delay had grown to 24.7 months. CNBC mentions this as a consistent trend, with users stating a lack of need thanks to high prices and less drastic leaps in tech. For businesses, this manifests as a need to keep websites light and efficient enough to cover users on a range of increasingly dated systems. While it might be tempting to go for flash, in most instances, a more measured approach is key.
The other side of this equation comes from phones on the more modern side of the spectrum – the increasing number of folding phones. As noted by a blog on Medium, the new form factor of folding phones can be overlooked by mobile websites. When this occurs, the display can malfunction, driving users away or forcing them to modify their phone's regular display, which can only serve to frustrate them. Mobile website developers need to keep folding resolutions and layouts in mind as they build, as this part of the mobile market is only continuing to grow.
Be proactive
As tempting as it might be to wait until you see complaints before working on a website, this approach should be avoided. Just because you don't hear a complaint doesn't mean customers don't have them and a poorly designed website can reduce retention in ways that are difficult to detect. Get ahead of the curve and build a strong foundation that understands the importance of both ageing and new-generation systems, and business will be better set for the new challenges of the 2020s.
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