Integrated, multichannel media sales house Mediamark has added the d6 Communication platforms to the list of digital media properties it represents as a sales agent. The d6 Communication platforms is a high-impact, high-visibility communication platform used by a growing list of South African schools to inform and to interact with parents.
The d6 Communication platforms offers a unique opportunity to reach a key demographic, parents and caregivers with school-going children. It reaches up to 800 000 parents every day via desktop and mobile applications for iOS and Android.
The solution allows advertisers to reach a highly targeted audience in a channel they trust deeply and engage with regularly. It offers a range of flexible targeting options, from schools nationwide to schools in a particular town or suburb.
"We are pleased to extend our digital advertising offering with a wonderful platform that enables brands to speak to parents and caregivers in a clutter-free environment," says Mark Botha, managing director of Mediamark. "It strengthens our portfolio as a converged marketing solutions company that assists clients to drive maximum ROI from their budgets."
Says Cindy Diamond, group sales director at Mediamark: "I'm a busy mother with three children at different schools, and the d6 Communication platforms is a tool I depend on every day. Because the information is about my children, I vigilantly read these messages and am often drawn to the targeted advertising messages on the d6 platform.
"We see the d6 Communication platforms as the perfect vehicle to reach parents on a medium they really trust and pay attention to, complementing the rest of our portfolio, such as our regional radio offerings. We are looking forward to creating innovative and integrated solutions for advertisers together with d6 Communication platforms."
"Creative leadership and best practice comes to mind when thinking of Mediamark. The level of competition within the creative digital agency world is huge and we have pledged to only work with an agency that has the same vision and interest as d6, and which has a reputation of success and innovation in the digital space. We are confident that our relationship with our new digital partner, Mediamark, will offer our clients so much more and we are looking forward to this exciting journey," says Willem Kitshoff, CEO at d6 group.
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