Logikal Consulting and IBM have joined forces to bring IBM's leading enterprise marketing management (EMM) solution, Unica, to the local market.
Gerald Naidoo, CEO of Logikal Consulting, says today's customer knows what he or she wants. "They are well-informed, they interact through multiple channels, relying on their friends and peers as the top source of information. Marketing is evolving, and marketing management tools continue to be a strong area of investment for companies of all types and sizes. However, many users are still struggling to realise the benefits, and effectively use the capabilities that a good EMM solution can provide."
Naidoo says for businesses wishing to succeed and compete, EMM is no longer an option. "EMM tools help businesses compete for mindshare, optimise revenue and streamline the customer life cycle."
He describes Unica as a software technology solution that provides a complete marketing platform for managing customer and prospect interactions for the full length of the customer life cycle.
Marketing has become a multi-faceted discipline in the last few years, and is crucial to the processes of buying, selling, servicing and CRM. All business processes that touch on the consumer must be connected to the marketing cycle, he explains.
At the same time, he says today's executives are struggling with the complexity that goes hand-in-hand with marketing, such as the floods of data that are drowning every organisation, as well as trends such as social media, and the burgeoning number of platforms and channel choices available to today's consumers.
"IBM Unica addresses these challenges," explains Ravi Bhat, Logikal Consulting's COO. "Marketing teams can get boost productivity, while improving the visibility and accountability of all their creative projects and marketing programmes at the same time. The solution can be instantly deployed, is easy-to-use, and easy-to-maintain. It helps expand marketing communication and delivers instant results."
He says because marketers can focus their attention on strategy, creativity and collaboration instead of having to use their time with administrative details, marketing results are improved. "In addition, production volumes are increased, as well as marketing output, without the need to hire more staff."
In terms of customer service, responsiveness and quality of service are improved, and production time-frames become more accurate, allowing project deadlines to be timeously met. "Finally, production errors are reduced, less training is needed for new employees, leading to increased satisfaction for employees and customers alike," Naidoo says.
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