Johannesburg, 04 Sep 2015
Barex Distribution AS is a reputable distributor of AIDC solutions (automatic identification and data capture). The company was founded in 2004 and is highly skilled and specialised within the distribution of POS equipment and solutions for marking and data capture.
CEO at EET Group, John Thomas, says: "We have been successfully growing the POS and auto ID business in recent years, and we have expanded our product range significantly. The acquisition of Barex Distribution AS will strengthen our position within the business area of POS and auto ID equipment even more, and add new competences and well-known brands to our portfolio. This acquisition shall be seen in the light of our determined strategy of becoming one of the leading POS and auto ID distributors in the European market before 2020. And we are confident that the product portfolio and the highly skilled organisation within Barex Distribution AS will be an important factor in that process."
As part of the acquisition, EET Europarts will take over a strong team of experienced and highly skilled employees from Barex Distribution AS.
General Manager at Barex Distribution AS, Lars Peter Dahl is very pleased with the acquisition. He says: "We really look forward to become part of a large and professional company like EET Europarts. Seeing how successful EET Europarts has been growing their business areas, I feel very confident. I believe the impact of EET Europarts' unique and efficient distribution model in combination with the products, knowhow and competences from Barex, will bring substantial growth to the POS and auto ID business."
The acquisition of Barex Distribution AS is the third acquisition made by EET Europarts this year.
To the question whether more acquisitions should be expected, Thomas replies: "We have historically been very successful in our acquisitions and demonstrated that we are able to develop and grow acquired business activities significantly with our expertise, our unique e-trade platform, our state-of-the-art logistics set-up and our wide distribution network throughout Europe and Africa. Therefore, we have included acquisitions as an important part of our growth strategy also going forward. We expect to complete four to five acquisitions on an annual basis, so I reckon we close another transaction or two before year-end."
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