To remain relevant in a complex, changing environment organisations need to lead with a CX strategy, understand customers, personalise experiences, engage through an omnichannel, automate intelligence and optimise performance.
The results in the 2020 Global Customer Experience Benchmarking Report shows that an integrated approach to effortless CX needs a clear strategic design and fluid ecosystem guided by customer feedback, as this will help organisations better connect with and remain relevant to their customers at every touchpoint.
By leading with a CX strategy, organisations will create more value for the organisation as a whole and their customers.
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