A digital-first world is fast approaching. In every sector, digital technologies are already changing the rules of business models and levelling the playing fields.
So says Lenore Kerrigan, country sales director, sub-Saharan Africa at OpenText, who will present at this year's ITWeb Digital Economy Summit 2015, taking place on 21 and 22 April, at The Forum, in Bryanston.
"Digitisation is dramatically changing our business landscape, with the promise of increased opportunity and innovation. Business is becoming more fluid, social, global, accelerated, risky and competitive."
Kerrigan's topic is titled: "Disrupt or die... why?" She will examine disruptive innovation in business, and explain how to disrupt and where to focus.
"There are many examples where new, innovative businesses have swept away solid businesses of the past: Netflix revolutionised video viewing at the demise of Blockbuster; the e-book has dramatically affected the traditional bookstore; and digital music has forced the music store into being a small, specialist business. There are many more examples and we will see many more in the next few years. Every business will be affected in some way.
"The rapid development of digital technologies creates a nexus of forces of a highly-connected and interactive world, where communication between human and 'thing' becomes seamless. This drives up data volumes, which is meaningless unless analysed, measured and monitored to drive real-time decision-making - information will be the currency of the digital economy."
Kerrigan will also provide insight into digitised information: "For a business to effectively reinvent itself, the enterprise will need to simplify, transform and accelerate its business. Digitised and consolidated information and process management empowers the digital enterprise to meet the demands of both digital customers and a digital workforce, increasingly driven by the entry of the millennials into the workplace, in a new, disruptive world."
Joining Kerrigan at the event is Mark Schefermann, director of social media, analytics and strategy at Base2 Agency. Schefermann will look at how business structures and models need to evolve in order to remain relevant and become a digital disruptor. During his presentation on the importance of evolving business structures and models in the digital age, he will also reveal the three steps needed to become an innovator and market leader in the digital era.
Click here to find out more and register to attend.
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