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Clickatell to drive mobile messaging for John I Haas

World`s largest hop producer uses messaging to improve productivity

Clickatell, Inc, the premier global mobile messaging operator, today announced that its enterprise-grade Multimode Messaging Manager is providing John I Haas with messaging infrastructure that allows it to reach every mobile phone, fixed phone and e-mail client in the US.

As the world`s largest producer of hop products, it is of strategic importance for John I Haas to keep pace with fast-changing hop markets by staying connected with reliable, immediate mobile data and information.

"Staying connected in real-time to take advantage of, and react positively to, the shifts in supply chain is a strategic imperative for us," says Kyle Lambert, Vice-President of Information Solutions, John I Haas, Inc. "Clickatell`s enterprise-grade messaging platform gives us immediate and reliable information when we need it and where we need it."

"The team at John I Haas was quick to see the advantage of an `any message, anywhere` integrated communications service," says Jim Queen, General Manager and Chief Operating Officer, Clickatell. "The resultant efficiencies and related cost savings are a compelling argument for the benefits of mobile messaging."

With alert notification, business continuity and collaboration identified as the "ABCs" of mobile messaging in the enterprise; Clickatell helps companies and organisations connect to customers, partners, suppliers and employees in a reliable, cost-effective, scalable and immediate manner.

The use of mobile messaging within the enterprise and by government organisations is on the rise. Both have realised the value of reaching their audiences wherever they are and in the way they want to be contacted. For instance, banks can send transaction alerts to customers via text message to their cellphones to ensure instant delivery. Governments chose to use escalating means of contacting people during an emergency: so if a phone call doesn`t reach someone, a text or e-mail will. Clickatell currently offers a range of Fortune 500 companies appropriate, reliable and trusted messaging services.

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Clickatell, Inc

Clickatell is the premier global mobile messaging operator with over 6 000 customers across 578 networks spanning 192 countries. As the world`s leading multimodal messaging provider, the company allows any business to connect customers, employees and suppliers anywhere, with any message, across any device. Headquartered in Redwood Shores, California, the company has offices in the United Kingdom and South Africa.

The Clickatell Enterprise-grade Multimode Messaging Manager

Clickatell`s enterprise-grade Multimode Messaging Manager is built on open architecture and standards allowing today`s devices to connect transparently across multiple channels. In 2000, Clickatell pioneered the first single point of entry for real-time access to global text message delivery. Today, Clickatell`s Messaging Gateways connect directly and securely with the infrastructure of carriers worldwide to enable Clickatell to guarantee delivery and receipt of massive quantities of inbound and outbound messages in real-time to any device, ie cellphone, smart phone, landline, fax, pager, PC or any IP-connected device. Clickatell has the ability to dynamically route messages via multiple networks based on cost, features, destination and gateway load. The company`s advanced platform, routing engine and load management technology allows it to connect to more networks than its competitors.

For more information, visit http://www.clickatell.com/central/campaigns/redir.php?cid=461 or www.BarthHaasGroup.com.

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