Charming Shoppes Inc, parent company of plus-size women's apparel retailers Lane Bryant, Fashion Bug, Catherine's and Lane Bryant Outlet brands, will enhance its ability to help customers find clothes that fit through its use of SAS Size Profiling.
SAS, the leader in business analytics software and services, began implementing the software in March 2010. Charming Shoppes anticipates seeing benefit from SAS as early as fall 2010.
“As a specialty retailer, we recognise that enhancing customer intimacy and creating a positive in-store experience is always at the top of our priorities list, and ensuring that we have her size in stock as she shops is a key contributor to meeting that objective,” said David Strobelt, Vice-President of Applications at Charming Shoppes.
“With SAS Size Profiling, we will be able to better localise our assortment based upon the unique demands at a store level. In our legacy solution, size profiling was both a manual and labour-intensive activity for our merchants, and the utility had performance and scale limitations. SAS removes those barriers and simplifies our process.”
SAS Size Profiling will provide Charming Shoppes with a powerful first step toward executing a successful size optimisation strategy that will enhance customer experience, drive process improvements and optimise the assortment by size in all buying and allocation activities.
What does SAS Size Profiling do for retailers?
SAS Size Profiling's best-in-class analytics transform historical sales data into accurate projections of future demand by size. Integrated with existing merchandising systems, this intelligence is applied to purchasing and allocation workflows delivering optimal, store-specific size profiles that match local demand.
Both pre-season and in-season profiling are systematised through an intuitive user interface and automated workflow. SAS Size Profiling combined with SAS Pack Optimisation makes up SAS Size Optimisation.
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