Johannesburg, 22 Nov 2012
Content management systems like WordPress allow a user to update, delete, or edit almost every aspect of their Web site. The biggest advantages of this include:
Fresh content
* Fresh content is always more interesting, and search engines like it. The more indexable content you have, the more chances you have to come up in a search. Providing good advice and information shows you care about your customers and reflect well on your company.
Two-way communication
* Open a two-way dialogue with your customers/potential customers. The ability to communicate with your site visitors and respond to comments builds a sense of community, loyalty, and trust. A static Web site is one-way only.
* Humanise your business through your blog posts. Example blogging topics include:
- Announce company news.
- Are you now servicing a new city?
- Your existing customers can help spread the news.
* Promote new products/services
* Provide helpful industry tips
* Introduce your staff and highlight their talents. Who are the people behind the product/service?
* Why do you offer the products/services you do? Is there a story behind your product?
* Show your appreciation for your customers by featuring them along with a testimonial. Do they have a new way to use your product that could help sales?
* Announce events such as Customer Appreciation Day, or trade shows you are attending.
* You may find you have more to write about than you thought you did.
RSS feed
* Take advantage of the built-in RSS feed. Set up a feedburner account (free), and offer your visitors the option for both RSS reader or e-mail subscriptions to your blog. RSS feeds can be pulled into your social sites like Twitter, LinkedIn, and Facebook automatically, simplifying the task of updating them.
Total control
* Your domain, your control. If you are serious about building a business site, use a self-hosted blogging platform using your domain name, not the free blogging sites. You want both the control and flexibility that come with the self-hosted option.
Easy to use
* Ease of adding new content to your site. Simply write a new post and publish. Your new content is pinged out to the world and your subscribers are notified via RSS automatically. Once your site is set up, maintaining it is easy, and coding experience is not necessary.
* Adding static pages such as an "About Us" page to your site is simple. You can build an entire Web site on the CMS platform.
Listings
* The ability to list your blog on numerous sites that are specifically for blogs. This is more free exposure for your site, so take advantage of having a blog to list.
Promotion
* The ability to add "Share This" capability to your content. Make it easy for your readers to spread the word about your company through sites like Digg, StumbleUpon, Twitter, and Facebook.
User-friendly site
User-friendly navigation allows visitors to find the information they are looking for, thanks to a dynamic site built using the CMS (content management system). Assigning categories and tags to your posts will improve a visitor's experience on your site as well as your SEO.
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