Amazon Instant reaches milestone

Amazon's Instant Video service has reached an important milestone, according to Cnet.

The e-commerce giant says it now has 100 000 movies and television shows available to customers to buy or rent.

The video content, which can be viewed on more than 300 devices, including PCs, Blu-ray players, and televisions, has a starting price of $3.99 per video, depending on what customers choose to watch.

Steve Oliver, director of video at Amazon says: “We are focused on offering our customers the very best selection and are always working to expand our already extensive list of great video contents, states Zippy Cart.

The 100 000 titles on Amazon Instant Video range from new hit blockbusters to old favourites, with more than 15 000 of those titles available in HD, and popular TV shows available the day after they first air.”

Amazon Prime costs $79 a year, which allows unlimited streaming of the content, and free 2-day shipping on most Amazon purchases, reports Digital Trends.

With one in five e-commerce shoppers using Amazon, the prime membership pays for itself in saved shipping fees.

It still appears Amazon needs to bolster its offerings and compatible devices for both its rental service and prime membership. Amazon is trying to change the landscape of streaming video content and it ultimately will be good for consumers.

Having another big player to compete against our current titans of the industry will hopefully help lower prices and increase content for everyone.